XV - “Be There, Be Square”: Remember yesterday when I said Frank Ocean’s Channel Orange, might be my most anticipated album of 2012? Yeah, well, that’s before I discovered the latest installment from XV titled Popular Culture. The last two “mixtapes” from my man XV sure haven’t felt like your traditional mixtape. In fact, Zero Heroes and now Popular Culture are so well thought out, executed so perfectly, and have such high quality production, mixing, and mastering that I’m surprised my man put both out for free. These easily could be multi-platinum albums. That leaves only one logical conclusion: XV is cleary only scratching the surface even after 12 some odd mixtapes. Let’s not forget that Popular Culture arrives after XV signed with Warner Brothers music. Alex Gale over at BET illuminated this idea nicely:
“ Culture’s self-explanatory concept helps the project cohere beautifully, from the hilarious cover art to songs like “Wonkavator” and “Breaking Bad,” which turn unlikely samples from Charlie and the Chocolate Factory and the hit AMC show of the same name into bouncy standouts. That Warner Bros., who signed XV in 2010, allowed him to release songs like “Her Favorite Song” and “Be There, Be Square” au gratis hopefully speaks to the rapper’s potential for even bigger and better things — with their melodic, anthemic (albeit borderline corny) hooks and stadium-size, pop-rap production (courtesy of the Awesome Sound, Xaphoon Jones, TNHGT, D. Good and Odd Couple), they belong on radio playlists somewhere between Wiz Khalifa and Graduation-era Kanye West.”
Props, XV. Excited to see what else is in store.
